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Instructor Name

Super admin

Category

HR & Marketing

Reviews

5 (1 Rating)

Course Requirements

This course is designed for all levels. It helps if you have:

  • A Google account and access to Google Ads dashboard
  • A basic understanding of marketing or business goals
  • A landing page, website, or product to promote
  • Willingness to learn ad copywriting and campaign targeting
  • Internet connection and a laptop or PC

Course Description

The Google Ads Course is a complete training program that teaches you how to create, manage, and optimize profitable ad campaigns using Google Ads. Whether you're a business owner, freelancer, or aspiring digital marketer, this course will guide you through the fundamentals of Google Ads, including campaign types (Search, Display, Video, Discovery, Remarketing, and Dynamic Ads), conversion tracking, ad creation, bidding strategies, and campaign optimization. With hands-on guidance, tools, and live walkthroughs, you’ll learn how to get more traffic, leads, and sales while staying within your budget.

Course Outcomes

By the end of this course, learners will:

  • Understand how Google Ads works and how to structure a Google Ads account
  • Learn the differences between Search, Display, Discovery, Video, and Remarketing campaigns
  • Set up conversion tracking and measure ad performance accurately
  • Perform keyword research and choose the right keyword match types
  • Create compelling and clickable ads with high Quality Scores
  • Use bid strategies, budget controls, location targeting, audience targeting, and device bidding
  • Optimize campaigns using negative keywords, ad extensions, and A/B testing
  • Launch and manage profitable campaigns to maximize ROI and reduce ad spend waste

Course Curriculum

1 Running Profitable Google Ads
Preview 10 Min


2 Introduction to Google Ads
10 Min


3 Setting Up a Google Ads Account
10 Min


1 Google Ads Conversion Tracking
10 Min


2 Google Search Campaigns
10 Min


3 Google Display Campaigns
10 Min


1 Dynamic Search Ads
10 Min


2 Remarketing Campaigns
10 Min


3 Discovery Campaigns
10 Min


1 Google Ads Optimization
10 Min


N/A


Instructor

Super admin

Official Nipuna course profile managed by the Super Admin Team.

5 Rating
1 Reviews
95 Students
30 Courses

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