This course is beginner-friendly. Ideal learners should have:
Basic knowledge of websites, traffic, or marketing
A website or blog (for implementation purposes)
A Google account
Willingness to explore analytics dashboards and tools
Internet-connected computer or laptop
The Google Analytics Course is tailored for marketers, website owners, and digital professionals who want to track, analyze, and improve website and campaign performance. Focused on Google Analytics 4 (GA4), this course teaches how to install and configure GA4, understand user behavior, create custom reports, track conversions, and extract valuable insights. With easy-to-follow tutorials, real dashboards, and SEO-focused use cases, you’ll learn how to make data-driven decisions to optimize marketing strategies and increase ROI.
By the end of this course, learners will:
Understand what Google Analytics 4 is and how it differs from Universal Analytics
Learn how to install GA4 on new and existing websites
Configure GA4 basic settings, including data streams, IP filters, and enhanced measurement
Use GA4 reports to track user behavior, traffic sources, and engagement
Customize reports and the reporting menu for targeted business insights
Set up conversion tracking and build custom conversions
Use GA4 to enhance SEO, content marketing, and PPC campaign performance
Navigate and interpret key metrics like engagement rate, bounce rate, sessions, and events
Follow a data analysis framework for consistent reporting and strategy refinement
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