This course is open to all learners. Helpful prerequisites include:
A basic understanding of digital ads (Google/Facebook)
A website or product page to send traffic to
Access to Google Ads and Meta Ads (Facebook Business Manager)
Internet connection and a PC/laptop
Willingness to analyze ad performance and apply testing
The Retargeting Course is a practical and beginner-friendly program that teaches marketers, business owners, and ecommerce professionals how to bring back lost visitors and boost conversions using smart ad retargeting strategies. This course explains how retargeting works, how to set up Google Ads and Facebook Ads retargeting, and how to create effective retargeting funnels. You’ll learn to build targeted audiences, design conversion-driven ads, and use remarketing checklists to ensure profitable ad campaigns. Perfect for those who want to turn cold traffic into loyal customers.
By the end of this course, learners will:
Understand what retargeting is and how it differs from regular advertising
Learn the difference between remarketing and retargeting
Create a retargeting strategy aligned with your sales goals
Set up retargeting goals for cold, warm, and hot traffic
Use platforms like Google Ads and Facebook Ads for retargeting campaigns
Create custom audiences, install pixels, and track user behavior
Design ads that bring users back to your site and drive conversions
Optimize retargeting ads for click-through rates and ROI
Follow a retargeting checklist to improve ad success rates
Reduce ad spend waste by targeting only high-intent users
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Retargeting
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